VP Comms is a brand strategy and responsible business consultancy

We help organisations to find their meaning, to tell their story with heart and to deliver sustainable impact.

Who I am

Hi, I’m Victoria, but it won’t be long before you know me as Tause. I set up VP Comms in 2017 to fulfil an ambition to see every organisation be a force for good. I am a corporate purpose and brand strategist, that helps organisations to define their vision, mission and values and live those across every audience.

Beyond VP Comms, I’m also Founder of Love Haslemere Hate Waste, Mum to two little girls, owner of a lively cocker spaniel, a triathlete, a surfer in the making and a rubbish cook – except for banana bread and brownies.

We operate across corporate purpose, brand strategy and communications to design strategies that deliver positive impact.

We operate across corporate purpose, brand strategy and communications to design strategies that deliver positive impact.

What I do

Purpose, Brand Strategy, Vision, Mission, Values

Clear direction is essential for your organisation to thrive and progress. In an increasingly competitive market, where businesses must often diversify to stay alive, there is significant risk of losing your way. We invest time understanding your past, present and future ambitions to surface your Purpose, Vision, Mission and Values. Once these are in place, you have the foundations set to drive your organisation forward.

Brand Personality and Tone of Voice

Once you have articulated your direction through your Purpose, Vision, Mission and Values, how you tell those to your people is the difference between them being understood and embraced and being lost and forgotten. We help develop your unique brand personality – which is just as important for B2B as it is for B2C. Coupled with this, your tone of voice sets your narrative because the way you talk is just as important as what you say.

Communications Strategy and Implementation

Your communications strategy is the platform from which to launch your Vision to the wider world. We create campaigns that engage all your audiences, from staff to customers, investors to consumers. Once your strategy is finalised, we will deliver your programme. We have a first-class network of associates in our armory, including copywriters, designers, culture change and engagement experts, public affairs consultants and media relations.

Responsible Business

Victoria has strong experience in advising senior leaders on their sustainability and business strategies. Over the past 15 years, Victoria has worked with some of the biggest names in responsible business including Unilever, Pukka Herbs, John West, Marks and Spencer and Sky.

What people say

“It's rare to come across someone with the expertise that Victoria brings. She is highly collaborative and operates in a true partnership. Her work clearly delivers a tangible benefit to effect real business change.”
Emily Paul
Chief Marketing Officer
Camlin
“Tause played an invaluable role as ‘critical friend’ to Pukka in the development of our force for good strategy. Her clear-headed thinking, knowledge and engaging style were great and we’d certainly recommend her.”
Georgia Phillips
Mission Lead
Pukka Herbs
“Tause is a force for good. I have witnessed first hand Victoria’s energy as she helped us bring our Purpose to life. Her combination of passion and true sustainability knowledge was, and is infectious. ”
Carl Fitzsimons
Group HR Director
Thai Union (John West)
“Victoria brought fresh insight to our business and challenged our thinking. Her depth of knowledge is matched by her enthusiasm and her genuine passion for responsible business.”
Ramon Arratia
Sustainability and Public Affairs Director
Ball Corporation
“I've worked with Tause since 2012 and am always impressed by her ability to get to the heart of an issue quickly and thoughtfully. I trust her judgement to make the right decisions that benefit our business. ”
Jon Walsh
Group Commercial Director
Meadow Foods
“Victoria is a standout consultant - highly strategic, deeply knowledgeable and seriously passionate. Every business needs someone like her. ”
Gaelle Vernet
Marketing Manager
Bel Group (Baby Bel, Leerdammer, Boursin)
“Having been lucky enough to work with Tause on a number of projects, I believe she is the best brand strategist in the business.”
Fran O'Leary
Director
Lodestone

Clients

Sky wanted to show leadership in the global business community to drive policy and behaviour change around plastics nationally and internationally, building on their Ocean Rescue campaign. Victoria worked with Altology to develop three commitments which leveraged Sky’s expertise and influence as a global media brand:

  1. Eliminate single use plastics across Sky’s entire supply chain by 2020
  2. Develop policy asks to incentivise and support businesses to reduce use of plastic and impact on our oceans
  3. Catalyse innovation with a £25m venture fund to accelerate the development of alternatives to single use plastics

Established Refreshment Division’s communications strategy, drawing on sustainability focused achievements and embedded the strategy through a powerful internal and external comms programme. Responsible for providing sustainability consultancy as Refreshment developed a unique sustainability strategy within the Unilever brand.

O2 had an opportunity to explore why they existed as a business. Victoria worked with the team to articulate O2’s purpose and create a strategy to embed it throughout the business. That began with the Senior Leadership Team of 40+ C-Suite execs, followed by the National Employee Conference where the Purpose was revealed to 8,000 staff. Of the SLT, 91% were excited by the Purpose, and 97% understood how it can drive competitive advantage. Across the business, 88% of all employees felt inspired by the purpose.

Meadow Foods needed to engage hard to reach farmers and give them a stronger reason to supply the dairy firm. We devised a new strategic approach including new initiatives such as a Young Farmers Programme, and developed powerful messaging including a new website, Tone of Voice and brand personality.

We worked with Ball Corporation who wanted to understand how their business could respond around the plastics debate. As one of the largest aluminium can manufacturers, we helped Ball to cement their understanding of the landscape, which informed their future strategic approaches.

Created the award winning sustainability strategy, Sea Change, for Thai Union, parent company of John West. The strategy includes a partnership with WWF and a series of targets on sustainable fishing practices. Embedded the strategy internally and transformed the John West brand through championing transparency and traceability.

Blog

When capitalism reforms

It was way back in the last century when economist Milton Friedman, declared that the social responsibility of business was to make a profit. Each business had to demonstrate to its shareholders that it could grow – faster and faster every quarter. Ther...

Victoria Page appointed as UKSSD co-chair to put SDGs into action

The UN Sustainable Development Goals, (SDGs) exist to provide a framework to create a more sustainable, equitable and prosperous world – for people and the planet. Each of the 17 goals are reliant on collaboration across Government, civil society and bu...

Be more toddler

I set up Victoria Page Communications because I wanted to get the best out of me. I excel at collaborating, listening, getting ideas off the ground, sharing learnings and motivating others.
My outlook changed completely when the first of my two childre...

Kill the echo chamber

I recently attended the Sustainability Social, a networking group for people working in sustainability across multiple sectors. The group meets at Camino in KX, every second Monday of the month if you’re interested in future events.
It was
...